On (brand) community: Theory and Practice @ Impact Hub Amsterdam (1)

I have spent the last 2 months researching the theoretical concept of (brand) community as it exists in the business of Impact Hub Amsterdam. I would like to share part of this work here, in 2 posts.

In the first one ( that you can see below) I want to give a condensed version of the concept of community, its applications to branding as well as explain the frame I used to research it at Impact Hub Amsterdam. 

In the second, following post, I will go in depth with an article on the theory behind understanding and applying the concept of community to branding.

Corina

 

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