Assess

The assessment service is meant to understand and solve specific business challenges by using anthropology to facilitate behaviour understanding either inside or outside the company. Depending of the needs of the business, this service can cover a wide range from answering specific consumer behaviour questions to facilitating innovation processes or understanding & making visible the company culture.


To know more about my methodology as well as past & future projects watch below:



Here you will find a description of the assessment process: what it is and how it works.

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In this video I want to give a condensed version of the concept of community, its applications to branding as well as explain the frame I used to research it at Impact Hub Amsterdam.

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Here you will find Joeroen and Daan sharing about their business Click Supply and going together through an organisational identity process.

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This is the first part of the Office Hours series. The series follows me and my research partner Camiel van Hove while we go through a 4 week process of understanding an organisational community's identity. This video is focused on the first week: setting

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This is the second part of the Office Hours series. The series follows me and my research partner Camiel van Hove while we go through a 4 week process of understanding an organisational community's identity. This video is focused on the second week: metho

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This is the last part of the Office Hours series. The series follows me and my research partner Camiel van Hove while we go through a 4 week process of understanding an organisational community's identity. This video is focused on the last week: analysis

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This story talks about the different perspectives Maori and Pakeha (people of European descent) have on nature, native birds and conservation. It was part of a cultural inquiry project for Squawk Squad, a social business trying to enable New Zealanders to

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This story talks about the nature of the relationship with native birds of 2 different generations of New Zealanders and the role of technology. It was part of a cultural inquiry project for Squawk Squad, a social business trying to enable New Zealanders

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Here you will find Fraser and Morgan sharing about their social business Squawk Squad and how we went together through a process of understanding conservation and protection of native birds. It is also about how we used that to influence targeting and pro

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