Insight

Do you know what drives your customers or your employees?
Do you have a burning question about them that is essential to your business strategy?

Some of our past client’s questions include:
“How can we reduce the drop rate of the users going through the acquisition funnel of our debt product?” (Harmoney, NZ)
“Why are there so many women crying in my office every day and how can I make it stop?” (Click Supply, The Netherlands)
“How does teaching & learning happen inside a classroom and where can technology help?” (Wintec, NZ)
“How does flexibility @ work function within this firm?” (PwC, NZ)

This service uses ethnographic (a.k.a real life) research to answer your question and in doing so provides actionable insight that can help your business strategy.


To know more about our methodology as well as past & future projects watch below:



Here you will find a description of the insight process: what it is and how it works.

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In this video I want to give a condensed version of the concept of community, its applications to branding as well as explain the frame I used to research it at Impact Hub Amsterdam.

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Here you will find Joeroen and Daan sharing about their business Click Supply and going together through an organisational identity process.

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This is the first part of the Office Hours series. The series follows me and my research partner Camiel van Hove while we go through a 4 week process of understanding an organisational community's identity. This video is focused on the first week: setting

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This is the second part of the Office Hours series. The series follows me and my research partner Camiel van Hove while we go through a 4 week process of understanding an organisational community's identity. This video is focused on the second week: metho

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This is the last part of the Office Hours series. The series follows me and my research partner Camiel van Hove while we go through a 4 week process of understanding an organisational community's identity. This video is focused on the last week: analysis

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This story talks about the different perspectives Maori and Pakeha (people of European descent) have on nature, native birds and conservation. It was part of a cultural inquiry project for Squawk Squad, a social business trying to enable New Zealanders to

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This story talks about the nature of the relationship with native birds of 2 different generations of New Zealanders and the role of technology. It was part of a cultural inquiry project for Squawk Squad, a social business trying to enable New Zealanders

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Here you will find Fraser and Morgan sharing about their social business Squawk Squad and how we went together through a process of understanding conservation and protection of native birds. It is also about how we used that to influence targeting and pro

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